Facebook has a revenue problem that it may have solved a portion of recently.
The company announced a new function today called Facebook Gift where you will get a friendly reminder that you have a friend with a birthday, and you should send them a gift. When you buy a gift through Facebook the company gets a cut of the revenue.
This is a much preferred model of earning revenue compared to banner ads like Facebook has now. A vast majority of those ads are meaningless to users, and a majority of clicks on those ads are alleged to be by bots that are designed to milk advertisers.
I prefer to buy gifts for my friends because I know them not because a social media site says to, but that doesn’t mean Facebook’s stock price won’t go up.