Do you know about Yelp? Maybe Tripadvisor?
If you’re looking for a new restaurant or you’re traveling and find yourself in an unknown place, Yelp and Tripadvisor take some of the guesswork out finding a quality restaurant by publishing customer reviews. You can search for restaurants by the amount of positive reviews and companies can respond to the review in an attempt to rectify a negative customer experience.
Websites like these have caused some local businesses to clean up their act since they know that savvy consumers reference these sites en masse. They know that bad reviews can affect their bottom line just as positive reviews can increase traffic.
Not all businesses have such a low tech yet effective system of oversight.
Wouldn’t it be nice to know how a certain bank in your community treats its customers? When trying to choose from the sea of credit card offers, wouldn’t it be nice if you could see what other card holders around the country think of the card?