Would You Drive a Car Covered with Advertisements?

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We live in a world filled with advertisements.  We see them on the tv, in magazines, on bus stops, on buses, at movie theaters, in schools, in public restrooms.  They are all around us.  Now, you will see advertisements on rental cars too.

Would you drive a car covered with advertisements?

Budget Rent-a-Car has launched a new pilot program in Atlanta.  They will cover red SUVs in an advertisement for Sheets Brand Energy Strips.  In return for driving an SUV covered in advertising, Budget customers will pay roughly ¼ the amount to rent a car that they would pay without the advertising.  One customer rented an SUV with advertising for four days to drive to Florida.  The regular price would have been almost $300, but the price dropped to $90 because she chose the car with advertising.
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The Lure of the Infomercial

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Have you ever been up at night, flipping through channels, and been bombarded by the infomercials?  The Magic Bullet, for example, is a little mini blender.  Yet if you invest the time to watch the full infomercial, you will discover that the Magic Bullet is perfect for all of your kitchen tasks.  It can blend up ingredients for a personal sized smoothie, an omelet, and muffins (never mind that the blueberry muffins actually come out blue after making their way through the Magic Bullet).  You can also use the Magic Bullet for grinding coffee, chopping onions and garlic, the list goes on.

The advertisement features a pleasant man and woman surrounded by their friends.  The group could easily be away for a weekend at a lakeside cottage.  Everyone is relaxed and delighted to watch all the tasks that can be completed with the Magic Bullet.  If you, the viewer, are not careful, you may begin to subconsciously marvel at the Magic Bullet until you decide you need one too.
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Try Out Your New Lifestyle Before You Actually Live It

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Life can be full of financial changes that you must adapt to.  One of the best ways to make the transition smoother is to try out your new lifestyle before you actually live it.   Take, for example, the stories of two women, Jessica and Maureen.
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The High Price of Professional Degrees on Your Finances

There was a time not so long ago when many parents wanted their children to become lawyers or doctors because of the prestige and high salaries those positions garnered.  We still often think of lawyers or doctors being wealthy, but behind the scenes, there can be a dramatically different story.  There can be a high price to a professional degree.  Read the following situations to see what I mean.

A Law School Drop Out

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The Cost of Clutter on Your Finances and Life

We are a nation of junk collectors.  Look around your house.  Do you see any clutter?  Are there things you own that you know you shouldn’t have purchased?  Are there items you purchased but have never used?  Look in the closet.  Are there any clothes with the price tag still on them?  Any non-perishable food you bought that you decided you just don’t want to eat?  Any expired food?

I thought so.

The Cost of Clutter

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Try a No Spend Month: Your Wallet Will Thank You

Do you find your expenses creeping up month after month? Do you use cash but don’t know where all of the money goes at the end of the week?  Do you feel you have gotten a bit lax with personal finance?  If so, you may want to try to have a no spend month.

During a no spend month, you limit yourself to only a certain amount you can spend on variable expenses.  My family has had two no spend months, and each time we allowed ourselves to spend no more than $500 on variable expenses including groceries, dining out, gas, entertainment, and miscellaneous.  Both no spend months made us more aware of our spending weaknesses and taught us some valuable lessons.Continue Reading

Is Unemployment Hurting Your Job Prospects? Why You Should Accept a Job Below Your Salary Requirements

Kelly was a lawyer making a six-figure income when she was laid off in April of 2010.  Since then she has worked to make herself more marketable by going to school to obtain a Master’s degree with the hope of becoming a college teacher.  She took out student loans to pay for both her additional education and to use the money to supplement unemployment.

Even with unemployment and student loans, money is extremely tight.  She always enjoyed her large salary and is not used to living below her means.  Now, she is still responsible for the student loan payments that have come due and car payments in addition to rent, utilities, and groceries.  Her car is in need of repairs and due to the high price of gas, she limits her trips and stays home much of the day.  She has very little in savings and has had to begin to rely on credit cards to get her through this lean time.
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