When I was a teenager, I went back-to-school shopping with my best friend and got suckered into buying more clothing than I needed or had money for.
The saleswoman was smooth and knew all of the right things to tell a 16 year old girl who was nervous about going back to school and looking just right. That saleslady upsold me on everything—I even bought the matching socks and earrings at her suggestion.
An hour later, embarrassed and a bit angry, I returned everything.
I bought my clothes with my own money from my part-time job, and I simply didn’t have the money to buy that much.
My experience was not unique, but unfortunately, many people now don’t return the items or better yet, stop themselves from buying them in the first place.
We don’t think of shopping as walking through an emotional minefield, but many times that is just what the experience is like.
One of the best ways to combat this minefield is to take your emotions out of shopping, which is easier said than done. However, knowing why your emotions come into play when shopping can help you better control them.