As the holiday shopping season gets underway, there is giddy talk of how much money shoppers are saving this year.
Unfortunately, this is a mindset that is rather common among consumers. We have this idea that we are “saving” money when we get a good deal.
The reality, though, is that you aren’t actually saving money.
You are just spending less.
Are You REALLY Saving Money?
The words we use have a big impact on our behaviors.