The Apple Hype Machine has been running like a well-oiled machine for the past few weeks.
Leaked photos and videos. Sneak peaks at new refinements to iOS and the iPhone. Hints at new iPads.
Apple is running into a problem, however.
The prices of smartphones — good smartphones — keeps dropping. The Google/Motorola team wants to push phone prices down. There is a discussion that Amazon might give away their future smartphone to get users plugged in to the Amazon ecosystem.
Yet Apple remains stalwart in charging $649 to $849 for off-contract iPhones depending on the amount of memory provided. That’s why Apple is all announcing something called the iPhone 5C. It’s a — gasp – plastic version of the iPhone. Plastic hasn’t been used since the iPhone 3/3G, and it is one of the things that Apple fans have made fun of Samsung for forever.
But Apple needs to reach the lower end of the market to continue to grow, and plastic is cheaper than the shiny metal used in the premium iPhone devices. Will users bite or will they prefer to get a used premium iPhone on eBay or other marketplaces?