Are you feeling like scrooge yet?
I love the holiday season and all of the festivities, but the commercial aspect of it diminishes my joy.
Having to go out and fight the crowds to buy presents is an activity I enjoy about as much as going to the dentist for a root canal. The longer I wait to shop, the meaner and angrier people at the mall seem to be.
What’s even worse is that studies show that many recipients don’t even appreciate or value our gifts.
“Despite the fact that people spend a significant amount of time and money on gift-giving, their purchases often are less appreciated than they might hope,” say business school professors Francis Flynn of Stanford University and Francesca Gino of Harvard University in a study published in 2011 (WSJ).
Based on my own personal experience, I can attest that this is true.
Last year my mom was most happy to give me a Mint, which is a vacuum/mop that runs on its own presumably to clean the floors while you are doing other things. My mom is a clean freak, while we, well, we are not. She thought this would be the perfect gift.