Have you seen the latest commercial for the new Volkswagon Jetta? In the ad (called Moonighting), the main character, Tom, is working as a nurse (? I think) and he sees some ads for the new Jetta. He then goes through the classified’s and proceeds to take on a number of jobs in order to afford the new car.
Here is what we see Tom doing to earn money:
- Nurse – what appears to be his regular job.
- Golf ball collector at a driving range – you know the guy that drives the little car that gets hit with golf balls.
- Self-defense dummy – you see a group of women beating up on him while he wears padding.
- Dog walker.
- Dresses up as a hot dog and hands out ads for a food joint.
- Bicycle cab driver.
- Rodeo clown.
- Nude model.
What Tom finds out towards the end of the commercial is that the new Jetta isn’t that expensive (it only looks expensive). Tom has saved up enough money to buy TWO Jettas.
I love this commercial. It’s smart in this economy (and funny too). The people who made it get that folks are not looking to spend lavishly and rather than show someone buying a car and spend on the luxury, you see a person working hard to get what he wants.
Tom, the commercial character, sets a goal of making enough for the car. He goes out and WORKS as much as he can to earn the money. We see different jobs where Tom has a picture of the Jetta hanging up to remind Tom why he’s working so hard and saving so much. And throughout you never seem to see Tom complain or whine about his work! He just does it, seemingly knowing what his end goal is. At the end of the commercial Tom is still working, but now he’s working on washing his two cars that he bought with hard-earned money.
Tell me this isn’t a good message these days? How many people have you seen that couldn’t learn a bit from our friend Tom? How many people do you know have worked more than one job for a goal (I did to help afford my first car)? Odds are most just complain how little money they have or how expensive things are. How many out there are willing to do what is necessary for a goal?