The beauty of the blogging community, the different inspiring individuals on Twitter, and the many forums out there is that you get to communicate with many like-minded folks.
I love chatting with other ambitious colleagues because we get to help each other, share feedback, and think of ideas that one person alone could never come up with alone.
Through my various chats over the years I’ve learned that I’ve done many things wrong.
Instead of getting upset with a criticism I usually do my best to apply it to my life. This is why I’m comfortable with writing a piece on small business mistakes that we all make at the beginning.
We’re all guilty of making certain mistakes when first trying to launch a side business.
Are you making any of the following mistakes with your side business?
Worrying about the trouble makers.
There are going to be trouble makers no matter what you do or how safe you try to play it.
This is where the 80/20 principle comes into play. This basically means that 80% of your results (likely income) will come from your top 20% of efforts (in this case, customers).
The rest is trouble makers.
We all have trouble makers in our lives. We all have trouble makers affecting our business in one way or another. The worst thing that you can do is worry about the trouble makers.
I was listening to a podcast with Seth Godin and he mentioned that he took comments off his blog because he would stall when writing because he would be thinking about what the critics would say.
Godin realized that it would take him much longer to actually publish a post. Finally he decided to disallow comments on his blog and now he posts more than ever.
If you worry about the trouble makers, you’re always going to be afraid of getting your work out there. Try to focus on those who matter.
Focusing on pointless tasks.
There’s so much noise out there that we all get distracted very easily.
Between trying to create a colorful business card and thinking of clever tweets, we end up spending far too much time on pointless activities.
It took me a bit longer to write this guest article because I kept on getting distracted by Twitter and everything else that’s somewhat catchy online. I ultimately closed all of the other windows and buckled down to bust out this piece.
Writing articles for my sites is the most important task for me.
Writing posts for other sites to build my audience is the next most important task. I need to build my readership and have more to offer on my sites.
What I post on Twitter will entertain the few people that actually care about my tweets.
Not doing the right research.
There’s a huge difference between what’s important and what’s just interesting.
Researching a cool new idea or topic for your business is helpful.
Listening to any podcast that you can get your hands on or hanging out on Twitter all day, is mildly interesting.
You need to ensure that you’re doing the right research instead of just consuming a ton of useless information.
These days anyone can start a business, especially an online business.
You can easily start some sort of an online business with no money. This means that there’s a plethora of competition out there.
As a result of this, it’s going to be next to impossible to stick out. If you under-deliver and offer an average product or service, you’re never going to get ahead.
I’ve learned this the hard way with eBooks, articles, guest posts, and emails. I’m slowly working on becoming known for over-delivering.
How can you tell if you’re under-delivering?
Albert Einstein said it best, “Insanity: doing the same thing over and over again and expecting different results.” If your results suck, it’s time to switch things up.
To sum up
It’s totally normal if you’ve made any of the mistakes mentioned above.
I’m not here to make you feel bad. I want to help you improve moving forward. To let you in on a little secret, I mentioned all of the mistakes that I’ve made over the years.
Are you going to start making changes? Please share what you plan on doing below…
This was a guest post from Martin of Studenomics, a fun blog aimed at helping you figure out what to do after college. If you want to invest your hard earned money you can learn about screening tenants to protect your rental property.