We live in a world filled with advertisements. We see them on the tv, in magazines, on bus stops, on buses, at movie theaters, in schools, in public restrooms. They are all around us. Now, you will see advertisements on rental cars too.
Would you drive a car covered with advertisements?
Budget Rent-a-Car has launched a new pilot program in Atlanta. They will cover red SUVs in an advertisement for Sheets Brand Energy Strips. In return for driving an SUV covered in advertising, Budget customers will pay roughly ¼ the amount to rent a car that they would pay without the advertising. One customer rented an SUV with advertising for four days to drive to Florida. The regular price would have been almost $300, but the price dropped to $90 because she chose the car with advertising.
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