Many 20-somethings graduate college and move to the city. Not quite ready for homeownership, many of them may consider buying a condo.
Recently, I observed a billboard for a condo building in downtown Chicago that piqued my curiousity because it clearly was seeking to attract young professionals. I went home and looked on their website, which was sleek and obviously catering to the 20 to early 30s crowd. There were beautiful pictures of the high rise from the outside, pictures of the inside of different condos highlighting the beautiful city view, floor plans, and even interviews with a half dozen of the residents (all of them young professionals except for the token near retirement empty nester).
What really caught my interest was their page that declared, “You Can’t Afford Not To Buy!”